One of the great Post, or several smaller?

This message is part of the Friday Q&A. If you want to ask, just send it via the contact form.

An Infinity asks:

There are two ways to write an article, in particular with respect to the subject matter approach – one is to write a long article covers all sub topics to one page. The second is a shorter article, write to each part-related and publish them on different days. What do you think is better?

First, your hands.

In fact, this is the problem I face one of my sites recently. New editor for the multilateralization of positions resulting from the contents of the hired and he asked me if it would be a nice long messages using smaller and publish them in "part 1, part 2, 5? or 5?.", "part 3, 5?, and so on. My answer was that you publish the post units were preferred for long.

Why this is?

Because one of the great post will bring much more traffic than the two or three smaller, in both the short and long term.

When you publish a long post, which covers all the nuances of a topic, you basically someone's problem, one-stop shop for complete solution. As a consequence, the people reading that post is much more likely to share on social media (e.g., Twitter, Facebook, Digg), this increases the traffic in the short term.

Bloggers and the future that long and structured log size may also be more likely to link to the Webmasters, by adding the associated keywords in the search rankings. In the long term because of the constant traffic from Google and post to other search engines.

Breaking a post down into smaller parts and publishing it to the order, are some of the benefits too. For example, it is a good way to create loyalty among readers as they develop the habit of visiting the site more frequently. The maximum number of times, however, the benefits of a post is published, the weight of the who request them.

Finally, remember that you can do both things. For example, suppose you have one post to the top of the list of 20 websites by learning to play guitar online ". To begin the series, and write one small post with an individual Web site every week, and when a post is published in all the 20 large one with a summary of the series and also all the twentieth to publish. By using this technology makes a great post to lose some of the buzz (like most readers will have seen the contents already), but it is a good compromise to get the best of two approaches.

Your Thoughts?